UGC & Creator-Style Content
UGC works because it doesn't look produced. That's also why it's a nightmare to scale. Every creator is a brief, a shipment, a contract and a two-week wait, and one in five deliverables is usable. We produce the same format directly: selfie-frame, phone-camera, imperfect on purpose, with your actual product in hand.
South African studio. Working with brands across South Africa and worldwide.
Shygol
ULA Skin
ROH
Self-directed concept work. We set the brief. Not affiliated with, endorsed by, or commissioned by the brands shown.
Who it's for
UGC Content
DTC brands whose best-performing ads are UGC and who can't produce enough of it to keep testing.
- Turnaround
- 3 to 5 working days
- Video length
- 5 to 30 seconds
- Format
- 9:16 vertical, native
- Usage
- Full commercial rights, yours outright
What's included
The scope.
- Selfie-format product imagery
- Talking-head video with lip-sync
- Multiple 'creators' from one product set
- Bathroom, bedroom, car and outdoor: the formats that convert
- Vertical 9:16 native
- Script writing in your brand voice
Doesn't fake UGC feel dishonest?
It would be if it were framed as a genuine customer testimonial, so we don't do that. Product demonstration, application, unboxing and 'how it works' content in a creator format is honest and effective. Invented reviews from invented people are a line we won't cross, and you shouldn't want us to.
Questions
UGC Content questions.
Can you do talking-head video with audio?
Yes, script, voice and lip-sync. You approve the script before anything is produced.
How many different creators can you produce?
As many as you want. Each one is cast as a distinct person and reusable, so you can build a recurring cast rather than starting from zero every month.
Will Meta flag AI-generated content?
Meta labels AI-generated content it detects, and that labelling isn't a penalty in itself. What gets accounts in trouble is misleading claims, which is a copy problem, not a production problem. We keep claims to what you can substantiate.
Our work
Case studies.
Puresport
A performance-nutrition brand's four proven ad formats rebuilt as editable static ads, in two treatments and two ratios, then joined into one continuous carousel.
Shygol
A South African skincare range taken from product references to a full creative set: product shots, model imagery and static ads that all read as the same brand.
ULA Skin
A South African skincare brand with one hero molecule, shown as a strict monochrome system: product shots, model imagery and static ads that stay calm and clinical from frame to frame.
ROH
A scalp-care line shown in a single periwinkle world: product shots, model imagery and a spread of static ad formats that all read as the same brand.
SKIN functional
A South African sunscreen stick shown in bright, hard summer light: a set of product shots that put one small product in a large number of places and keep it unmistakable every time.
More
Other services.
Product Photography
Packshots, lifestyle frames and macro detail generated from your existing product references, no studio hire, no logistics.
Campaign & Editorial Imagery
Complete campaign worlds, environment, casting, grade and art direction, built around a single product.
Performance Ad Creative
Direct-response static ads built on proven formats, produced in the volume paid social actually needs.
Meta Ads Management
We run the account and the creative together: read what is winning, make more of it, and publish it after your approval.