Notes on AI creative production.

What actually works when you replace a photoshoot with AI production, what still needs a real photographer, and how to tell the difference before it costs you a campaign.

19 August 2026

Building a Campaign World: Why Consistency Beats One Great Image

A campaign isn't a folder of nice images. It's one world held consistent across every frame, and that's the step almost every AI-produced campaign skips.

3 min read#campaign#art direction

15 August 2026

Do You Have to Disclose AI-Generated Product Photos?

There's no single rule yet, but there's a clear pattern in what actually gets brands in trouble, and it usually isn't the AI part.

3 min read#compliance#strategy

11 August 2026

How Many Ad Creatives Do You Actually Need Each Month?

The number that matters isn't how many ads you can make. It's how fast a working ad decays, and most brands are running the same three ads well past that point.

3 min read#paid social#ad creative

4 August 2026

The Real Reason Most AI UGC Content Looks Fake

UGC works because it doesn't look produced. Most AI UGC fails for the same reason most AI anything fails: it gets produced too well, and the imperfection is the whole point.

3 min read#UGC#paid social

28 July 2026

Why Most AI Model Photography Looks Fake (And What Actually Fixes It)

Plastic skin and invented logos aren't a technology limit. They're a direction problem, and they're the difference between a set of AI images and a usable fashion campaign.

3 min read#model photography#art direction

14 July 2026

AI Product Photography vs. a Studio Shoot: What Actually Changes

A two-day studio booking and an AI production run end at the same place: finished packshots. Here is what actually differs along the way, and where each one still wins.

3 min read#product photography#process