Meta Ads Management
Most Meta accounts stall for the same reason. The ads that work wear out, and nobody has the next round ready. We run the account and build the creative in one loop: each week we read what is winning, make new versions of it, you approve them, and we publish them. The account stays fed and the creative learns from your own numbers.
South African studio. Working with brands across South Africa and worldwide.
Shygol
ULA Skin
ROH
Self-directed concept work. We set the brief. Not affiliated with, endorsed by, or commissioned by the brands shown.
Who it's for
Meta Ads
Ecommerce and DTC brands that already spend on Meta, or are ready to start, and want one team on both the ad account and the creative. Works best alongside a Core, Growth or Studio plan, and is included in Studio.
- Cadence
- Weekly loop, monthly review
- Approval
- Nothing spends without your yes
- Reporting
- Monthly, in plain language
- Priced
- R3,500 a month, included in Studio
What's included
The scope.
- Account and campaign setup, with a clear testing structure
- Launching your creative and rotating new versions as ads tire
- A weekly read of what is winning and why
- New versions of your best ads, made and approved before they spend
- Budget and audience adjustments through the month
- A monthly report and review with what to test next
Process
How the weekly loop works.
- 01
Set up
We connect to your ad account, review what is running, and set a clear testing structure so results are easy to read.
- 02
Read
Each week we pull the numbers and rank every active ad, then work out the pattern behind the winners: the angle, the hook, the format.
- 03
Make
We build new versions of what works, keeping the product and brand look but changing the angle and the hook.
- 04
Approve
You see the new ads next to the winner they came from, and say which to keep. Nothing goes further without your yes.
- 05
Publish
Approved ads are built in your account paused for review, then launched. The loop starts again next week.
Reporting
A weekly report.
Illustrative layout only. These figures are an example of how we report and are not results from a client.
| Ad | Hook rate | ROAS | Next step |
|---|---|---|---|
| Ingredients, 4:5 | High | Above target | Make 3 new angles |
| Search and solution, 4:5 | Medium | On target | Test a new headline |
| Problems and solution, 4:5 | Low | Below target | Pause and replace |
Can't a freelancer or an agency just run the ads?
They can, and many do it well. The gap is usually the creative. A media buyer can only test what they are given, so the account waits on the next batch. When the same team runs the account and makes the ads, the next round is built from last week's results, and new versions arrive before the old ones wear out.
Questions
Meta Ads questions.
Do you need access to my ad account?
Yes. You keep ownership of the account and the Page. We are added as a partner with the access we need, and you can remove it at any time.
Will you spend my budget without asking?
No. New campaigns and ads are built paused and reviewed with you first. Nothing starts spending until you have approved it.
Does my ad budget go through you?
No. Ad spend is billed by Meta directly to your account. Our fee is R3,500 a month as an add-on to Core or Growth, and it is included in Studio. It is separate from your budget.
Can I use this without the creative plans?
It is built to run alongside our creative plans, since the same team makes the ads. If you have your own creative, talk to us and we will tell you whether we can add value.
Do you guarantee results?
No. Results depend on the product, the offer, the budget and the market. What we guarantee is the process: a weekly read, fresh creative made from what works, and a monthly report.
Our work
Case studies.
Puresport
A performance-nutrition brand's four proven ad formats rebuilt as editable static ads, in two treatments and two ratios, then joined into one continuous carousel.
Shygol
A South African skincare range taken from product references to a full creative set: product shots, model imagery and static ads that all read as the same brand.
ULA Skin
A South African skincare brand with one hero molecule, shown as a strict monochrome system: product shots, model imagery and static ads that stay calm and clinical from frame to frame.
ROH
A scalp-care line shown in a single periwinkle world: product shots, model imagery and a spread of static ad formats that all read as the same brand.
SKIN functional
A South African sunscreen stick shown in bright, hard summer light: a set of product shots that put one small product in a large number of places and keep it unmistakable every time.
More
Other services.
Product Photography
Packshots, lifestyle frames and macro detail generated from your existing product references, no studio hire, no logistics.
Campaign & Editorial Imagery
Complete campaign worlds, environment, casting, grade and art direction, built around a single product.
Performance Ad Creative
Direct-response static ads built on proven formats, produced in the volume paid social actually needs.
UGC & Creator-Style Content
Creator-style selfie content and talking-head video, produced at volume without sourcing creators.