SUN functional, in the world.
A South African sunscreen stick shown in bright, hard summer light: a set of product shots that put one small product in a large number of places and keep it unmistakable every time.
The brief
SKIN functional
SKIN functional is a South African science-led skincare brand with a plain-spoken voice. We took its sunscreen stick as a self-directed brief with one question: how many different places can a small product sit in before it stops looking like the same product? The answer has to be that it never stops.
- Brand
- SKIN functional
- Product
- SUN functional Sunscreen Stick SPF50
- Category
- Skincare and sun care
- Shots
- 11 scenes
- Type
- Self-directed concept work
The system
The system came first.
- 01
Hard summer light
Bright, directional sun with crisp shadows and saturated colour. The product is the pale object in every frame, so it reads at a glance.
- 02
A locked product
The real stick is the reference for every scene, so the label, cap and proportions hold from a tennis court to a pool.
- 03
One scene, one idea
Each frame has a single setting and a single colour story, such as blue court, clear water or a red basket, so the set feels varied but consistent.
- 04
Built for a scroll
Square-friendly crops and strong foreground subjects, so the product holds up as a small thumbnail in a feed.
Product shots
Delivered
What was made.
- 11 product scenes across court, pool, water and fruit setups
- A locked product reference, so the stick stays accurate in every frame
- Crops ready for a feed and for a product page
Self-directed concept work. We set the brief. Not affiliated with, endorsed by, or commissioned by the brands shown.
Next
What we would do next.
The range goes well beyond the sun stick. The next round would be the serums and tonics in a calm studio system, ingredient-and-percentage ads in the brand's plain-spoken style, and creator-style content built around the three-step routine.
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