Creative Strategy & Testing
Every brief we take starts with the person on the other side of the ad: what they notice, what they doubt and what would make them buy. That becomes three or four written ideas worth testing, a campaign concept that carries them, and the work itself, grouped so your results can show which idea was right.
South African studio. Working with brands across South Africa and worldwide.
Shygol
ULA Skin
ROH
Self-directed concept work. We set the brief. Not affiliated with, endorsed by, or commissioned by the brands shown.
Who it's for
Creative Strategy
Brands that sell online and already run paid social, with creative going out but no clear picture of what's working or why. If you're not advertising yet, the Launch Project gives you the research and direction first.
- Formats
- Creative Growth Pilot or Launch Project
- Duration
- Four weeks, plus a read-out
- Price
- Pilot from R18,000, Launch Project R12,500
- Usage
- Full commercial use, no renewal fees
What's included
The scope.
- Customer research from reviews, comments and support questions
- A review of competitor ads in your category
- A look at what's already running in your account
- 3 to 4 written hypotheses
- A campaign concept that tests them
- 12 to 20 finished assets, grouped by hypothesis
- A test plan for your media buyer
- A written read-out after the ads have run
Process
How a pilot runs.
- 01
Research
Your customers, your competitors and your account, in the first week.
- 02
Hypotheses
Three or four written guesses about why people buy or hesitate, agreed with you.
- 03
Concept and production
One campaign idea that carries them, made into assets grouped by hypothesis.
- 04
Launch
Your buyer runs the ads to the test plan.
- 05
Read-out
Two weeks later: what each hypothesis showed, what to make next, and how sure we are.
Reporting
A read-out, in this format.
Illustrative layout only. These are not results from a client.
| Hypothesis | What we made | What it showed | Next |
|---|---|---|---|
| People doubt it works on dry skin | Proof-led ads, 4:5 and 9:16 | Strongest of the three | Make three new proof angles |
| The price feels high for the size | Cost-per-use comparison | No clear signal yet | Retest with more spend |
| They don't know when to use it | Routine and timing ads | Weakest | Drop |
Isn't this what our media buyer does?
Your buyer decides where the money goes and reads the numbers. We decide what the ads say and why, and make them. The two jobs work best side by side: the buyer's results tell us which idea landed, and the next round is built from that.
Questions
Creative Strategy questions.
What does the pilot need from us?
An active paid social account, someone on your side to launch the ads, view access to the results, and about R10,000 of test spend over two weeks, paid to the platform.
What's a hypothesis?
A specific, written guess about why customers buy or hesitate, such as "people doubt it works on dry skin, so we lead with the proof". The work is made to show whether it's right.
Will this increase our sales?
We can't promise that without your numbers, and we won't. What the pilot gives you is a clearer answer about what your customers respond to, and work built on that answer. Small budgets give directional results, and the read-out says so.
What happens after the pilot?
You keep everything we made and the read-out. If it makes sense to continue, the Creative Growth Partnership runs the same cycle every month. We take on two partnerships at a time.
Our work
Case studies.
Puresport
A performance-nutrition brand's four proven ad formats rebuilt as editable static ads, in two treatments and two ratios, then joined into one continuous carousel.
Shygol
A South African skincare range taken from product references to a full creative set: product shots, model imagery and static ads that all read as the same brand.
ULA Skin
A South African skincare brand with one hero molecule, shown as a strict monochrome system: product shots, model imagery and static ads that stay calm and clinical from frame to frame.
ROH
A scalp-care line shown in a single periwinkle world: product shots, model imagery and a spread of static ad formats that all read as the same brand.
SKIN functional
A South African sunscreen stick shown in bright, hard summer light: a set of product shots that put one small product in a large number of places and keep it unmistakable every time.
More
Other services.
Campaign & Editorial Imagery
Complete campaign worlds, environment, casting, grade and art direction, built around a single product.
Performance Ad Creative
Direct-response static ads built on proven formats, produced in the volume paid social actually needs.
Product Photography
Packshots, lifestyle frames and macro detail generated from your existing product references, no studio hire, no logistics.
UGC & Creator-Style Content
Creator-style selfie content and talking-head video, produced at volume without sourcing creators.